Agenda

The Social Ad Summit is a full day, invite-only, conference held in New York City, focused on strategic issues driving the growth of advertising in social media, primarily on social platforms. The event is specifically targeted toward leading media, advertising and social technology executives and is designed to promote knowledge sharing and encourage networking.

We will seek answers to important questions that media buyers and social technology executives face on a daily basis. We will also work to help define how these parties can work together to develop more mutually beneficial relationships which will help drive the industry as a whole forward.
Monday September 15, 2008
8:00 am - 6:30 pm - Full day conference at Tribeca Rooftop

8:00am - 4:00pm
Registration

8:00am - 9:00am
Continental Breakfast

9:00am - 9:45am
Social Network Advertising

A discussion among the leading social networks about current advertising models and the challenges facing them in increasing advertising revenue.

10:00am - 10:45am
Media Buying on Social Networks

Find out directly from the people making the decisions about where to spend money online.  Find out why and where media buyers are choosing to allocate their advertising budgets.  Hear case studies of prior media buys and client experiences.

10:45am - 11:00am
Sponsored Plenary Keynote

11:15am - 12:00pm
Branded Experiences on Social Networks

Large brands spend billions of dollars every year on advertising.  Hear from a few of those large brands about how much they are allocating to social networks.  Find out what has worked and what hasn’t as well as the hurdles for brands getting on social networks.

12:15pm - 1:30pm
Lunch

1:45pm - 2:30pm
Social Ad Network Solutions

There is easily over fifty social ad network solutions today.  Find out directly from the social ad networks what differentiates them from one another.  Also hear case other client case studies.

2:45pm - 3:30pm
Social Advertising Metrics

Many companies continue to stress “engagement” is the most valuable component of campaigns on social networks.  If that’s the case, how do we measure engagement and are there other metrics that we should be looking at?

3:35pm - 4:20pm
Widget Monetization

Widgets/applications, what’s the difference?  What alternative advertising solutions can widget platforms provide advertisers and brands?

4:30pm - 5:15pm
Alternative Social Advertising

Most of us already know the standard methods of advertising on social networks but where are the breakthrough advertising models that many of us have been waiting for? Will the age of the personal CPM arrive? Is there a real potential to monetizing relationships? Is there a more effective way to leverage social recommendations? What else does the future hold? This panel is a conversation on these topics and more.

5:30pm - 6:30 pm
Networking reception with open bar