Agenda

The Social Ad Summit is a full day, invite-only, conference held in New York City, focused on strategic issues driving the growth of advertising in social media, primarily on social platforms. The event is specifically targeted toward leading media, advertising and social technology executives and is designed to promote knowledge sharing and encourage networking.

We will seek answers to important questions that media buyers and social technology executives face on a daily basis. We will also work to help define how these parties can work together to develop more mutually beneficial relationships which will help drive the industry as a whole forward.
Monday October 5, 2008
8:00 am - 6:30 pm - Full day conference at Tribeca Rooftop

8:00am - 4:00pm
Registration

8:00am - 9:00am
Continental Breakfast

8:45am - 9:00am
The State of Social Advertising
Introduction by Nick O’Neill about the current social advertising economy.

9:00am - 9:45am
Social Network Advertising
A discussion among the leading social networks about current advertising models and the challenges facing them in increasing advertising revenue.

10:00am - 10:45am
Monetizing Social Games
Social games have been leading the charge on social platforms. Over 50 percent of the top applications on Facebook and other platforms are social games and so far games have proven to be the most lucrative applications. This panel will explore the challenges of monetizing games and what opportunities exist for brands within games.

10:45am - 11:00am
Sponsored Plenary Keynote

11:15am - 12:00pm
Monetizing Social Experiences on Mobile Platforms
Mobile platforms have emerged as a leading alternative to web-based social platforms. ….

12:15pm - 1:30pm
Lunch

1:45pm - 2:30pm
Virtual Economies and Currencies
This panel explores the various ways virtual economies can be monetized and what role virtual currencies play.

2:45pm - 3:30pm
Branded Experiences
Last year we explored how brands were developing a presence on social platforms. This year we will take a look at some of the best examples of branded experiences and discuss how these can be improved.

3:35pm - 4:20pm
Monetizing Change
One of the biggest investments currently being made on social platforms is through non-profits and other cause related organizations. So far developing an effective model for raising awareness while generating revenue has been challenging. We will explore some of the most effective campaigns and discuss what can be done to increase fundraising on social platforms.

4:30pm - 5:15pm
TBA
We are still determining the last panel of the day. This will be announced in the coming week.

5:30pm - 6:30 pm
Networking reception with open bar