Agenda

The Social Ad Summit is a full day conference held in New York City, focused on strategic issues driving the growth of advertising in social media, primarily on social platforms. The event is specifically targeted toward leading media, advertising and social technology executives and is designed to promote knowledge sharing and encourage networking.

We will seek answers to important questions that media buyers and social technology executives face on a daily basis. We will also work to help define how these parties can work together to develop more mutually beneficial relationships which will help drive the industry as a whole forward.
Monday October 5, 2009
8:00 am - 6:30 pm - Full day conference at New World Stages

8:00am - 4:00pm
Registration

8:00am - 9:00am
Continental Breakfast

8:45am - 9:00am
The State of Social Advertising
Introduction by Nick O’Neill about the current social advertising/social marketing economy.

9:00am - 9:45am
“Mad Men” Of The Web
A conversation with some of the largest social web publishers about differentiating yourself in a sea of content. Are large publishers the new “Mad Men”? Is virtual currency the best monetization model or are new forms of social marketing programs the best way? What’s the difference in offerings between platform owners and platform developers?

• Nick O’Neill, Founder, Social Times Inc. (Moderator)
• Martin Green, Meebo
• Lisa Marino, VP of Sales, RockYou
• Geoff Cook, CEO, MyYearbook
• Mike Trigg, VP of Marketing, hi5

9:45am - 9:55am
Social Times 25 Case Study
Ian Schafer, the CEO & Founder of Deep Focus will present the “Mad Men Yourself” campaign which was completed on behalf of AMC for this year’s season of Mad Men.

9:55am - 10:05am
Social Times 25 Case Study
Brendan McGeever, VP Strategic Accounts at Context Optional, will speak about the Target “Bullseye Gives” program.

10:05am - 10:45am
How Marketing Changes in an Open Conversation
Marketers are being forced to adapt to a new environment in which brand messages are open conversations with existing and potential new clients. Brian Morrissey interviews a panel of brand managers and agencies to talk about how they are adjusting to this new environment.

• Brian Morrissey, Digital Editor, Adweek
• Sean Muzzy, NEO @ Ogilvy
• Chris Cunningham, CEO & Founder, appssavvy
• Thomas Boland, WWE
• Victoria Ransom, CEO & Founder, WildfireApp

10:45am - 11:15am
Break

11:15am - 12:05pm
Mobile Money, Mobile Problems
The social mobile space is booming with the rapid growth of the iPhone platform and competing platforms like Android.  In this session we will be discussing the marketing opportunities in the mobile space, and how this compares to other locations like social networks and social applications.

• Tom Limongello, Sr Director of Business Development, Crisp Wireless
• John Trimble, Chief Sales Officer, Pandora
• Justin Siegel, CEO, MocoSpace
• Sam Yam, AdWhirl

12:05pm - 1:30pm
Lunch

1:40pm - 1:50pm
Social Times 25 Case Study
Tim O’Shaughnessy, CEO & Co-Founder of LivingSocial, will speak about the marketing program they completed for TNT’s program “Saving Grace”.

1:50pm - 2:30pm
Playing For Real Money
Social games have been leading the charge on social platforms. Over 50 percent of the top applications on Facebook and other platforms are social games and so far games have proven to be the most lucrative applications. This panel will explore the challenges of monetizing games and what opportunities exist for brands within games.

• Peter Kafka, Senior Editor, All Things Digital (Moderator)
• Andrew Trader, VP of Business Development, Zynga
• Sebastien De Halleux, COO & Co-Founder, Playfish
• Josh Welber, Co-Founder & CTO, Large Animal Games
• Charles Forman, Founder, OMGPOP

2:30pm - 2:45pm
Facebook Fan Page Success: Superpowered Fan Growth
Rahim Fazal, CEO & Co-Founder of Involver, will discuss how Us Weekly profited from earned media by growing its fan page from 2,700 fans to over 200,000 fans in 2 months.

2:45pm - 2:55pm
Social Times 25 Case Study
Carrie Kerpen Co-Founder of theKbuzz, will discuss the Tweetsgiving campaign completed for the non-profit: Epic Change.

2:55pm - 3:20pm
Break

3:20pm - 4:10pm
How to Turn Monopoly Money Into Gold
With the rise of virtual worlds and MMOs on social platforms, virtual currencies have become a large component of the advertising space. Whether it’s offer-based solutions or sponsored virtual gifts, there is real money being made in virtual economies and this session will dive into the details.

• Jay Weintraub, Internet Advertising Market Strategist and Columnist (Moderator)
• Nir Eyal, CEO & Founder, AdNectar
• Andrew Schneider, Co-Founder & President, Live Gamer
• Adam Caplan, Director of Business Development, SuperRewards
• Noah Kagan, Founder & CEO, Gambit
• Anu Shukla, Founder & CEO, Offerpal

4:10pm - 5:00pm
Show Me The Money! Measuring Social Media ROI
Brands are spending $50k - $500k on ads and applications within social networks. With these new advertising investments, what’s the ROI and how are we measuring it? This session will explore creative campaigns that have been executed and will speak with the brands to find out what returns they’ve been getting.

• Jodi McDermott, Clearspring (Moderator)
• Ian Swanson, CEO & Founder, Sometrics
• Brian Balfour, Founder & VP of Product, Viximo
• Frank Gruber, AOL
• Eric Wheeler, CEO & Founder, 33 Across

5:00pm - 5:30
Jimmy Wales Keynote
Topic to be announced.

5:30pm - 7:30 pm
Networking reception with open bar