Cam Balzer
Cam Balzer is an online marketing strategy expert with a proven track record of driving results and delivering innovation in the search engine marketing arena. His expertise is based on more than a decade of experience across online marketing channels.
At DoubleClick Performics, Cam evaluates and researches the evolution of consumers’ interactions with the online channel and the opportunities created for marketers. He is responsible for identifying and cultivating new trends in online marketing, creating new approaches and metrics in search, affiliate and emerging performance marketing channels.
As an industry thought-leader, Cam is a frequent speaker on search, emerging channels and online marketing strategy at conferences including IAB Leadership Forums, Search Engine Strategies (SES), Search Insider Summit (SIS) and OMMA. He maintains a blog on internet strategy and other “strategic citings” at www.web-cite.com.
Prior to joining DoubleClick Performics in 2003, Cam was the Manager of Online Marketing and Senior Web Producer for ConsumerGuide.com, and Internet Manager for Baxter Healthcare in Deerfield, IL. He studied contemporary literature as a doctoral candidate at Northwestern University.
